HubSpot Questions? Speak with a HubSpot Accredited Trainer

How to Calculate Your Leads Goal for Sales & Marketing Alignment

Determine the Dollar Value of Your Leads to Build a Service Level Agreement


Historically, marketing and sales teams have not had the strongest relationships. But companies that align their sales and marketing see an average 20% annual revenue growth, as opposed to the 4% drop among firms who can’t work together.

To help you ensure sales and marketing alignment at your company, we've built this customizable Service Level Agreement (SLA) template to help you calculate and agree upon your lead goals.

Specifically, this tool will teach you to:

  • Measure your current sales close rates
  • Assign dollar values to each of your major lead sources
  • Track your monthly lead generation by channel
  • Commit to a concrete monthly lead generation goal
Grab your free template download over to the right!

Start creating your new goals with this free template by filling out the form!

Free Excel Template